DipZoom: An Internet Measurements Marketplace Michael Rabinovich, CWRU Short Abstract: We describe DipZoom (for ``Deep Internet Performance Zoom''), an approach to provide focused, on-demand Internet measurements. Unlike existing approaches that face a difficult challenge of building a measurement platform with sufficiently diverse measurements and measuring hosts, DipZoom offers a matchmaking service instead, which uses P2P concepts to bring together experimenters in need of measurements with external measurement providers. It then harnesses market forces to orchestrate the supply and demand sides in the resulting open eco-system. Long Abstract: Internet measurements drive improvements in Internet infrastructure and provide the foundation for the Internet performance research. Thus, the availability and quality of measurements is of fundamental importance to continued progress in these areas. There have been a number of research projects that collect general Internet measurements, and then answer specific measurement requests by estimating the requested values from the collected generic data. At the same time, a need often arizes for an on-demand measurement of a certain feature. For example, companies often need to know the performance of their Web sites from the perspective of specific client populations. While some research platforms (e.g., Scriptroute deployed on PlanetLab) and, commercially, Keynote Systems offer measuring hosts to serve this need, they can provide only a limited number of measuring hosts, and a limited choice of measurement types and modes. Indeed, Scriptroute can only provide measurements from the PlantLab nodes, which are not representative of clients typical connectivity. Keynote attempts to select representative location and connectivity of their measuring hosts, yet even Keynote has presense in only 50 cities worldwide. It is clearly not feasible for a single platform to provide a representative sample of the entire Internet. Furthermore, a limited number of well-known measuring locations allows companies being measured to game the system, by optimizing specifically for those locations. In this talk, I will describe our ongoing project that explores a new approach to provide on-demand measurements. This approach, which we call DipZoom (for Deep Internet Performance Zoom), is based on two key ideas. First, rather than trying to build a global-scale measuring platform, we propose a matchmaking service between the experimenters in need of measurements and external measurement providers. Thus, DipZoom facilitates a peer-to-peer network of measurement providers and requesters, and it uses ideas from file-sharing P2P networks in its service discovery. Second, DipZoom will use a market approach as an effective regulator of system behavior without rigid built-in control mechanisms. Together, these two ideas would create a marketplace for Internet measurements: an open ecosystem where anyone can offer measurements from their computers and other computing devices, and anyone can request measurements. Our hope is that the combination of an open peer-to-peer network with market forces will encourage innovation and diversity in the offered measurements and measuring devices. Such a system would significantly enhance our ability to gain insight into Internet characteristics, enable companies to optimize and monitor their Internet sites for focused client populations, and would make gaming the system infeasible due to the number of potential measuring hosts.